In This Issue:

Up Front
Q&A: Ross Russell ushers in evergreen strategy at BBC Worldwide
Year of the pig? Olivia's appeal sparks new Chinese partnership
CBBC puts kids in the creator's seat with new UCG-driven website
New bottle does double-duty as projectile toy

PPD
Q&A: Creative catch-up with Avatar's masterminds
Up Next
NHK aims to add co-pros to its repertoire

licensing
Halloween licensing opps anything but frightening

retail
The Entertainer bucks UK toy retail trends

marketing
Woo hoo! The Simpsons score first-ever simultaneous global QSR promo rollout
Moving beyond the banner

digital bytes
THQ makes its mark on the kids gaming space

Best Of The Year
Best of the Year Awards '08